ABC research

Your name Josh

Name of PRINTED NEWSPAPER you are researching The Sun

1.       Which period of time does the data cover?

29 Sep 2014 - 26 Oct 2014

2.       What is the average circulation per issue?

1,978,324

Ok! Magazine

3.       Now select a magazine. Which period of time does the data cover?

01 Jan 2014 - 30 Jun 2014

4.       What is the average circulation per PRINTED ISSUE?

268,761

5.       What is the average circulation per DIGITAL ISSUE?

7,408

6.       Compare the circulation figures of your chosen newspaper and magazine per issue.

7.       What CAN you learn about the audience for these 2 publications? 8.       How is this information useful – and to whom?

The Sun is purchased more than OK! Which helps understand what kind of thing the audience likes

9.       What information CAN’T you learn about these publications from the circulation statistics alone (list 3 bullet points)?

·         You can’t learn the gender of the audience. ·         You can’t learn the age of the audience. ·         You can’t learn If someone is a reviewer.