Rajar

Q1) What does RAJAR stand for?

Radio Joint Audience Research

Q2) How many radio stations take part in the survey?

310

Q3) How often do RAJAR publish the results of their surveys?

3 months

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts  - answer the following:

Q4) What is the size of the annual RAJAR sample? (in other words, how many people are surveyed each year)?

110,000

Q5) How many BBC stations take part in RAJAR?

3 BBC

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts_why – answer the following:

Q6) How might the RAJAR figures be useful to companies wanting to advertise on the radio (and radio stations who want to sell air time)?

It is used by media agencies to plan and buy advertising in radio airtime

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts_how – answer the following:  

Q7) What kind of information is gathered – quantitative or qualitative?

quantitative

Q8) How accurate do you think the RAJAR system is? How does it compare with the BARB and Rentrak methods – and your surveymonkey? Give reasons for your answer.

It is probably not very reliable much like barb and Rentrak.

Q9) Take a look at the latest audience listening figures here: http://www.rajar.co.uk/listening/quarterly_listening.php

Compare the listening figures for BBC Radio 1 compared with Heart Sussex and 107.5Sovereign Radio.

53,502 bbc radio 1 has the most listeners.

1,409

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