Scary rides

Target audience of marketing materials

Q1) When someone is looking at these marketing materials, what do they want to SEE – and WHY?

A)     A picture of the ride to let people know what they can ride

Q2) What do the target audience want to READ about – and WHY?

A)     They want to read about the ride because it lets them know about the ride

Q3) What might the target audience want to WATCH – and WHY?

A)     They might want a video of the ride in first person view because it shows how scary the ride is.

Identifying the needs of the consumer

Q4) Why do people go on these rides? List at least 5 reasons.

I) Thrill

Ii) Fun

Iii) Social

IV) Peer pressure

v) Experience

The scary rides experience: What should be shown in the marketing materials?

Go onto a scary rides website – record the URL RIGHT HERE:

1)      Which does the marketing promote the most – the INDIVIDUAL experience? Or GROUP participation? Explain how you know this.

2)      The marketing will probably promote the experience of being seen by an audience. How does it do this?

3)      What is the USP (unique selling point) of this ride? Use quote/s from the literature.

4)      How does the marketing ‘package’ the ideas of:

Ø  fear/danger?

Ø  height?

Ø  extreme motion (upside down, backwards, falling)?

Ø  water/fire? (if relevant)

Ø  impact?

Ø  darkness?