Rentrak

o   Go to the Rentrak website home page.

o   From the menu, select ‘About Rentrak’ – then ‘Who we are’. Answer the following:

Q1. From how many cinema screens do Rentrak collect audience figures?

100,000

Q2. How many cinemas (theatres) do they survey?

20,000

Q3. In how many countries do they collect audience data?

36

o   Now go to the menu tab called ‘Movies & TV Everywhere’.

o   Click on the ‘Worldwide Box Office’ tab.

Q4. Name the top 3 grossing (money-making) films of last week.

Hobbit: The Battle Exodus: Gods And Kings Hunger Games: Mockin

Q5. How much money did they each take (use the estimated weekend Box Office worldwide figures)?

$117,600,000 $43,300,000 $29,200,000

Q6. As well as cinema box office ratings, what other audience data does Rentrak compile (name 3)?

1)      DVD and Blue Ray sales 2)Domestic  box office 3)DVD and blue ray rentals.

Q7. Do Rentrak collect qualitative or quantitative data?

quantitative

Q8. Why do you think the film industry need this data (try to give 3 reasons)?

They need it to see what sells well They need it to see what a film sells better on They need it to make a summary of what film does the best

Q9. Who else might this data be useful for?

Movie reviewers

Q10. What CAN and CAN’T we understand about audiences from this information?

Peoples opinions How many people watched the film How much a film earned