Audience
Theory: Media Effects
1. In
class you have been learning about the Uses
and Gratifications Model.
According to this theory, audience engage with media texts for the following
for reasons:
o Entertainment
o Information
o Social
o Escapism
2. What
are the limitations of this theory?
It’s simplistic
Ignores the target audience. Such as the social and
cultural parts.
A TV show like EastEnders may be declared entertainment,
but some people may not see it as entertaining.
3. Does
it encompass all of your viewing needs? What other needs might audiences have
that are not identified?
It might not involve everyones needs because
everyone has different needs, some similar, but different none the less. It
might miss out peoples need for social interaction because you may want to talk
to someone about the ending of a famous tv, but all your friends don’t want to
you to talk to them about it
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