BARB

Question	Answer
What was the most popular programme on E4?	THE BIG BANG THEORY
What is the most watched programme on Nickelodeon?	SANTA HUNTERS
How many people watched the number one show on Sky Living?
Name 3 films which made the top 10 on Sky Movies Family.	1. HOME ALONE 2. PADDINGTON SPECIAL 3. MIRACLE ON 34TH STREET
Which has the most number of viewers – the most popular programme on Sky News – or the number one programme on Sky Sports 1?	Sky sports 1
What is the biggest non-music show on MTV?	GEORDIE SHORE
Compare the number of viewers for ITV’s top show with BBC1’s. Which is the greatest?	2081
Find a TV station which broadcasts shows with fewer than 50,000 viewers.	Fab TV
Why do you think the BARB ratings are helpful to advertisers?	They helpful because it lets advertisers know what channel gets more views.
Why do you think the BARB ratings are helpful to the owners of TV channels?	Lets them know what people like
In summary, what does the BARB data tell us about audiences?	Tells us how many people watch certain channels and shows
Is this data quantitative or qualitative?	quantitative

Rajar

Q1) What does RAJAR stand for?

Radio Joint Audience Research

Q2) How many radio stations take part in the survey?

310

Q3) How often do RAJAR publish the results of their surveys?

3 months

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts  - answer the following:

Q4) What is the size of the annual RAJAR sample? (in other words, how many people are surveyed each year)?

110,000

Q5) How many BBC stations take part in RAJAR?

3 BBC

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts_why – answer the following:

Q6) How might the RAJAR figures be useful to companies wanting to advertise on the radio (and radio stations who want to sell air time)?

It is used by media agencies to plan and buy advertising in radio airtime

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts_how – answer the following:  

Q7) What kind of information is gathered – quantitative or qualitative?

quantitative

Q8) How accurate do you think the RAJAR system is? How does it compare with the BARB and Rentrak methods – and your surveymonkey? Give reasons for your answer.

It is probably not very reliable much like barb and Rentrak.

Q9) Take a look at the latest audience listening figures here: http://www.rajar.co.uk/listening/quarterly_listening.php

Compare the listening figures for BBC Radio 1 compared with Heart Sussex and 107.5Sovereign Radio.

53,502 bbc radio 1 has the most listeners.

1,409

155

Scary rides

Target audience of marketing materials

Q1) When someone is looking at these marketing materials, what do they want to SEE – and WHY?

A)     A picture of the ride to let people know what they can ride

Q2) What do the target audience want to READ about – and WHY?

A)     They want to read about the ride because it lets them know about the ride

Q3) What might the target audience want to WATCH – and WHY?

A)     They might want a video of the ride in first person view because it shows how scary the ride is.

Identifying the needs of the consumer

Q4) Why do people go on these rides? List at least 5 reasons.

I) Thrill

Ii) Fun

Iii) Social

IV) Peer pressure

v) Experience

The scary rides experience: What should be shown in the marketing materials?

Go onto a scary rides website – record the URL RIGHT HERE:

1)      Which does the marketing promote the most – the INDIVIDUAL experience? Or GROUP participation? Explain how you know this.

2)      The marketing will probably promote the experience of being seen by an audience. How does it do this?

3)      What is the USP (unique selling point) of this ride? Use quote/s from the literature.

4)      How does the marketing ‘package’ the ideas of:

Ø  fear/danger?

Ø  height?

Ø  extreme motion (upside down, backwards, falling)?

Ø  water/fire? (if relevant)

Ø  impact?

Ø  darkness?